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4 min read

Written in the Stars: How to Increase Your Reviews on Amazon

By Kevin Weiss on December 2019

Amazon has officially surpassed Walmart as the largest retailer on the planet. Now, more than ever, brands are looking for ways to strengthen their presence on Amazon and grow sales fast.

Topics: Amazon Reviews
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3 min read

New Reporting Features for Amazon SBA Campaigns

By Nicole Carlin on November 2019

Until recently, the Amazon Search Term Report has only been available for Sponsored Products (SPA) campaigns. This is a valuable report for advertisers on Amazon, and now that it is offered for Sponsored Brands (SBA) campaigns, we can optimize it in the same, efficient way that we already know how to do for SPA campaigns.

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4 min read

AMS Now Has Negative Keyword Support for Auto Campaigns

By Kevin Weiss on November 2019

Targeting the right keywords in your sponsored ad campaigns is a successful strategy to get shoppers to your product on Amazon. But it’s just as important to avoid keywords that are not relevant to your campaigns. Negative keywords help you achieve more efficient targeting and consequently increase your return on ad investment.

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5 min read

7 Principles to Help You Compete Against Big Brand Names on Amazon

By Kevin Weiss on November 2019

When it comes to selling on Amazon, there are a lot of different roads to success. For example, some brands do really well in brick & mortar and also do well on Amazon simply because they are a well-known brand. Other brands do very well with their digital marketing and have embraced Amazon as part of their online sales channel mix. And then there are others who are born on Amazon and have emerged quickly by designing their entire business around Amazon.

Topics: Amazon Brand
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3 min read

Everything You Need to Know About Amazon Live

By Colleen Dorton on October 2019

Topics: Amazon Facts
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2 min read

Now You Can A/B Test on Amazon With Amazon Experiments

By Colleen Dorton on October 2019

Topics: Amazon News Brand
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1 min read

Walmart to Price-Match Amazon This Holiday Season

By Colleen Dorton on October 2019

Walmart, the world’s largest retailer, has just announced that, for a limited time, it plans to temporarily lower the price of select items on their marketplace site which third party vendors pay a fee to list their products on. Walmart has agreed to continue to pay merchants the same price during this period and subsidize the difference.

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3 min read

Amazon's Frustration-Free Packaging Explained

By Kevin Weiss on October 2019

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4 min read

6 Full-Funnel Ways to Prepare for Amazon Q4 Success

By Kevin Weiss on October 2019

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

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1 min read

Introducing: Amazon Small Business Awards

By Kevin Weiss on September 2019

Are you a small business selling on Amazon? Are you looking to engage with customers leading into the 2019 Holiday season? You have until October 6th, 2019 to apply for the new Amazon Small Business Awards to share the story behind your brand and get the chance to win a prize package worth up to $80,000.

Topics: Awards
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