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1 min read

Walmart to Price-Match Amazon This Holiday Season

By Colleen Dorton on October 2019

Walmart, the world’s largest retailer, has just announced that, for a limited time, it plans to temporarily lower the price of select items on their marketplace site which third party vendors pay a fee to list their products on. Walmart has agreed to continue to pay merchants the same price during this period and subsidize the difference.

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3 min read

Amazon's Frustration-Free Packaging Explained

By Kevin Weiss on October 2019

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4 min read

6 Full-Funnel Ways to Prepare for Amazon Q4 Success

By Kevin Weiss on October 2019

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

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1 min read

Introducing: Amazon Small Business Awards

By Kevin Weiss on September 2019

Are you a small business selling on Amazon? Are you looking to engage with customers leading into the 2019 Holiday season? You have until October 6th, 2019 to apply for the new Amazon Small Business Awards to share the story behind your brand and get the chance to win a prize package worth up to $80,000.

Topics: Awards
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2 min read

5 Must-Read Facts About Holiday Shopping

By Colleen Dorton on September 2019

As a consumer marketer, you know how important Q4 can be to your bottom line. It's a time when consumer buying power is at its highest, and shoppers are likely to spend until they can't spend anymore.

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4 min read

How to Create the Perfect Amazon A+ Page

By Zachary Schmidt on September 2019

Amazon has created a sleek and simple customer shopping experience by limiting the influence of brands and sellers on their listing layouts. For the most part, this is great because it maintains consistency and quality across the board. Unfortunately, this simplicity also limited brands with more complex stories from fully engaging with their potential customers.

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2 min read

Is Q3 the new Q4? 4 Myths About Back-to-School on Amazon Debunked

By Colleen Dorton on August 2019

Back to School season generates more retail sales than Mother’s Day, Father’s Day, Valentine’s Day, Prime Day, and Superbowl combined. That equates to 80 billion dollars in purchases during this season. Although some companies may be surprised by this data, Back-to-School is more than a lull period before gearing up for the holiday season - it gives brands and incredible selling opportunity for a strong Q3.

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2 min read

Amazon Testing a New “Top Brand” Badge for Products

By Kevin Weiss on August 2019

Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase,  brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.

Topics: Amazon News
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1 min read

Amplio Digital Makes 2019 Inc. 5000 List

By Colleen Dorton on August 2019

Amplio Digital has been named one of Inc. 5000's 2019 fastest-growing companies in America. Coming in at number 1236, this is the second year in a row that Amplio has made this list, and the award is an incredible honor for our growing business.

Topics: Awards
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3 min read

A Geek's Guide to the Demand-Side Platform

By Kevin Weiss on August 2019

Amazon’s Demand Side Platform was born out of brands expressing a strong desire to sell their products to audiences and potential customers more effectively.

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3 min read

How to Get Your Products on Amazon Prime

By Kevin Weiss on August 2019

Amazon Prime is a subscription service that gives its 100 million members access to a variety of perks, like Amazon Prime Video streaming, discounts at Whole Foods, and exclusive deals on Amazon Prime Day. The biggest perk, however, is free one or two-day shipping on select products.

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4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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3 min read

6 Tips to Help Your Natural Snack Make it into an Amazon Shopping Cart

By Kevin Weiss on June 2019

As more consumers demand organic, convenient food options, your biggest challenge as a natural food brand is determining how to stand out and win on Amazon.

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5 min read

5 Great Examples of An Amazon Storefront

By Kevin Weiss on June 2019

If you’ve seen this recent Amazon commercial play during prime time, you know that half of everything sold through the company comes from small and medium sized businesses.

The internet giant may be threatening industries left and right, but its newest campaign aims to discount one of its longest-standing critiques: that Amazon is bad for small business.

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4 min read

How to Sell on Amazon for Beginners: 5 FAQs

By Kevin Weiss on June 2019

Whether you are planning to work with an Amazon advertising agency or another marketing firm, you'll likely have questions before selecting a new agency. Before moving forward with an agency partnership, you will want to set some expectations for how you would like your partnership to look. To help guide your discussions, here are some of the most frequently asked questions we get from new clients about how to sell on Amazon:

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1 min read

The Surprising Way to Leverage Amazon Reviews to Improve Sales

By Kevin Weiss on May 2019

Whether you’re new to selling on Amazon or have been around the block a few times, you know that reviews are important. And they are, but it’s what you do with those reviews and how you learn from them that could really make an impact on your business.

Amazon is the largest revenue engine for eCommerce. Amazon’s market share dwarfs retail giants like Costco, Walmart, and eBay. If you’re winning on Amazon, you can take those efforts and reproduce them in other marketplaces and retailers.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 2: Keyword Research Tools & Tips

By Kevin Weiss on May 2019

We’ve already referenced using a tool like Google Trends when first starting out with your keyword research for Amazon. Google Keyword Planner is another free Google tool you can set into motion with regards to analyzing your competition’s performance. Plugin the website to your competitor(s) and you’ll be able to see what existing keywords they’re ranking for.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 1: Search Intent & Search Relevance

By Kevin Weiss on May 2019

Search Engine Marketing is a bedrock foundation of eCommerce, and it all starts with keyword research. Without optimization around keywords and search intent on Google, a website is prone to fall into a black hole of lacklustre traffic and even more abysmal conversion rates.

Topics: Amazon
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4 min read

Ask These Questions Before Working with an Amazon Marketing Agency

By Kevin Weiss on April 2019

As an ecommerce business owner, you may find yourself in one of two situations. Either business is so good that scaling production to meet demand and maintaining sales requires some extra hands. Or, you just can’t seem to meet those revenue goals, no matter which strategy you pursue.

Topics: Amazon
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5 min read

Can You Use Coupons on Amazon?

By Kevin Weiss on April 2019

Can you use coupons on Amazon? You may be happy to know that the answer is "yes".

Topics: Amazon
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5 min read

The Ins and [Check]outs of the Amazon 4-Star Store

By Kevin Weiss on February 2019

What started as an online bookstore has long since turned into the biggest name in online shopping.

Topics: Amazon
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6 min read

Our Best Practices for Securing Positive Amazon Reviews

By Kevin Weiss on January 2019

Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too real.

Topics: Amazon
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4 min read

What it's Like to Start Working with an Amazon Agency

By Kevin Weiss on December 2018

Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to transitioning to the Amazon ecosystem.

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3 min read

What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone

By Amplio Digital on June 2018

Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the underpinning of the upside that Omnichannel, Customer Acquisition and Demand Generation promise. In all three concepts, customer feedback holds the key. Customer feedback holds the key to unlock a profitable customer acquisition strategy. It carries the insight about what tactics will generate more demand. It delivers the information about how to improve the customer experience.

Topics: Uncategorized
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3 min read

Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy

By Amplio Digital on June 2018

Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy

The answer to this question, in two words: Product Research. How many new products have you purchased recently where you DID NOT do any product research online?

Topics: Amazon
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6 min read

The Art of War (on Amazon)

By Amplio Digital on June 2018

Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number of product categories, Amazon is a battlefield, with sales from end-consumers as the prize. Brands are engaging in all-out “business warfare” including espionage and “Black Hat Tactics”. For founders and executive teams (generals, lieutenants, etc) looking to win the battle on Amazon, take heed of Sun Tzu’s warning that war must not be commenced without due consideration. Fortunately, the strategy and tactics required to beat the competition on Amazon are analogous to two well established concepts of military theory that you can learn from and use to gain an advantage.

Topics: Amazon
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3 min read

The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet Category

By Amplio Digital on May 2018

The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving basis. Bulk retailers like Costco and Sam’s Club are great examples, and if the bulk product is not offered to the end consumer, then bulk purchasing is completed at the corporate level and the distributed at lower individual item rate. Walmart’s success of bulk-purchasing at the corporate level, and distributing those cost savings to their customers at the store-level is a great example

Topics: Uncategorized
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2 min read

Amazon as a Search Engine

By Amplio Digital on February 2018

Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name of its product. Brands that achieve this popularity benefit greatly, because both their name and product become part of our everyday lives.

For example: what do we say when we search for something on the internet? We Google it (sorry Bing)! The search engine giant has infiltrated our vernacular, our shopping behavior, our commute, and even our sarcasm.

That being said, Google has some stiff competition on the search engine front in the form of our favorite online marketplace, Amazon.com. I'm sure we've all heard the stat from 2016 that over 55% of consumers start their shopping journey on Amazon, a number that's likely increasing every day. A new study also finds that at least a fifth of all e-commerce sales in the US are now being driven by Amazon.

To most of you reading this, none of this is new, and none of this is a surprise. Amazon vs Google has been a hot topic of discussion (recently even my own) for years now. What is important though is a fundamental change in how we think about Amazon; not as a retailer, a storefront, or an e-commerce site, but as a search engine.

Amazon is a search engine, and the products are the websites.

When marketers and brands approach Amazon as a search engine and the products as websites, it opens up a whole new realm of possibilities. The same strategies that are successful in Google can be easily translated to Amazon:

  • Have a great search engine marketing strategy with tons of historical data? Transfer it to Amazon Marketing Services or Seller Central Ads (with an Amazon twist).
  • SEO meta data keywords and descriptions performing well for your organic efforts? Duplicate your work in the product level meta data.
  • Creating amazing content that's driving engagement and sell through? Utilize A+ content, product descriptions, and brand storefronts to tell your story.
  • Investing in programmatic retargeting for your website? Leverage Amazon's first party data through Amazon Marketing Group (AMG) or Amazon Advertising Platform (AAP) to retarget customers who visit your product pages.

As Amazon continues to up their game, release new ad products and features, and update their SERP, the opportunity for brands on Amazon will continue to increase.

So will we be "Amazoning" things here in the future? Maybe you already are, but it's easy to say that Amazon will continue to play an increasingly large part in our daily lives.

Have questions on how to maximize your Amazon presence? Feel free to shoot me an email success@ampliodigital.com.

Topics: Uncategorized
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2 min read

Google vs Amazon Advertising: Crush the Competition

By Amplio Digital on February 2018

No Quality Score? No problem.

Amazon’s ad business eclipsed $1 billion in 2017 largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these increasing numbers, it’s easy to compare Amazon advertising to more mature platforms like Google AdWords, but the truth is there are some important differences between the two.

Topics: Uncategorized
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2 min read

Amazon Marketing Services Launches Long Awaited Reporting Features

By Amplio Digital on January 2018

What's New?

Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing Services (AMS), their Vendor Central (VC) only advertising platform.

Topics: Uncategorized
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2 min read

Why Automation Is Still Out of Reach for Small Businesses

By Amplio Digital on December 2017

Topics: Uncategorized
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2 min read

New to Amazon? Here’s How to Start

By Amplio Digital on December 2017

First, some context. Let’s assume you’ve already registered your seller profile as a “Professional” or “Individual” seller on Seller Central within Amazon. If you haven’t, Amazon provides great resources on this process. Let’s also assume you have listed your available products to sell on Amazon along with some basic bullet point descriptions and a few product pictures.

Topics: Uncategorized
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4 min read

Before Requesting To Work with an Agency, Consider This

By Amplio Digital on November 2017

At Amplio, we’re fortunate to have a background of intense data-driven marketing and an innate desire to provide gratuitous value to our clients. We are passionate about helping companies grow their sales on Amazon regardless of their starting point, company size or exit strategy. Our experience and expertise in a rapidly growing channel like Amazon brings both opportunities and challenges. Amazon is a convoluted, menacing, beast that can completely change the way your business runs… and we are 100% confident that Amazon can change your business for the better.

Topics: Uncategorized
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2 min read

Headline Search Ads Likely Coming to Seller Central in 2017 - Better Reporting, More Expensive Clicks

By Amplio Digital on April 2017

For those not yet familiar with the Headline Search ad type, it is supported by Amazon Marketing Services (AMS), the ad platform made available to Amazon vendors. Third party sellers (Seller Central sellers) often gain access to AMS by signing up as a “vendor” with a poor performing product.

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5 min read

Where Amazon Fits In Your Omnichannel Strategy

By Amplio Digital on March 2017

Given the rise of Amazon’s Prime customer base that now includes over 20% of the entire US population, marketers are working full speed ahead to solidify Amazon into their Omnichannel strategy. This isn’t to suggest that brands in the IR500 have neglected the Amazon marketplace altogether. In fact, many Enterprise and SMB brands alike have been selling on Amazon for 10+ years generating hundreds of millions of dollars of revenue in the process. These brands have profited largely through vendor relationships with Amazon Retail, the division of Amazon that secures wholesale relationships with brands through salespeople and brokers. But only recently have marketers, as opposed to sales people and brokers, been tasked with growing sales on the channel.

Topics: Amazon
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2 min read

5 Reasons Why Investing in Amazon Sponsored Product Ads is a No-Brainer

By Amplio Digital on January 2017

To utilize Amazon Sponsored Product Ads (SPAs), you must be selling your product(s) through either Amazon’s Seller Central or Vendor Central. The reasons for leveraging Amazon as a sales channel are numerous. A recent survey suggests that 2016 was the year Amazon overtook Google as a starting point for product search.

Topics: Advertising SPA
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1 min read

Amplio Digital named in new expanded Bing Partner Program

By Amplio Digital on November 2016

Amplio Digital opened its doors with the goal of helping other companies grow their businesses. At the time, our work centered around helping clients drive conversions via paid search and display advertising. While our service offerings have expanded over the past two and a half years, we still believe paid search is an important part of our clients' ability to grow their businesses.

Topics: Partnerships
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