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Colleen Dorton

Results-focused marketing leader with a track record of strategic thinking and creativity in tech and consumer goods.
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Recent Posts

1 min read

Walmart to Price-Match Amazon This Holiday Season

By Colleen Dorton on October 2019

Walmart, the world’s largest retailer, has just announced that, for a limited time, it plans to temporarily lower the price of select items on their marketplace site which third party vendors pay a fee to list their products on. Walmart has agreed to continue to pay merchants the same price during this period and subsidize the difference.

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2 min read

5 Must-Read Facts About Holiday Shopping

By Colleen Dorton on September 2019

As a consumer marketer, you know how important Q4 can be to your bottom line. It's a time when consumer buying power is at its highest, and shoppers are likely to spend until they can't spend anymore.

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2 min read

Is Q3 the new Q4? 4 Myths About Back-to-School on Amazon Debunked

By Colleen Dorton on August 2019

Back to School season generates more retail sales than Mother’s Day, Father’s Day, Valentine’s Day, Prime Day, and Superbowl combined. That equates to 80 billion dollars in purchases during this season. Although some companies may be surprised by this data, Back-to-School is more than a lull period before gearing up for the holiday season - it gives brands and incredible selling opportunity for a strong Q3.

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1 min read

Amplio Digital Makes 2019 Inc. 5000 List

By Colleen Dorton on August 2019

Amplio Digital has been named one of Inc. 5000's 2019 fastest-growing companies in America. Coming in at number 1236, this is the second year in a row that Amplio has made this list, and the award is an incredible honor for our growing business.

Topics: Awards
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