Amazon has officially surpassed Walmart as the largest retailer on the planet. Now, more than ever, brands are looking for ways to strengthen their presence on Amazon and grow sales fast.

Targeting the right keywords in your sponsored ad campaigns is a successful strategy to get shoppers to your product on Amazon. But it’s just as important to avoid keywords that are not relevant to your campaigns. Negative keywords help you achieve more efficient targeting and consequently increase your return on ad investment.

When it comes to selling on Amazon, there are a lot of different roads to success. For example, some brands do really well in brick & mortar and also do well on Amazon simply because they are a well-known brand. Other brands do very well with their digital marketing and have embraced Amazon as part of their online sales channel mix. And then there are others who are born on Amazon and have emerged quickly by designing their entire business around Amazon.

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

Are you a small business selling on Amazon? Are you looking to engage with customers leading into the 2019 Holiday season? You have until October 6th, 2019 to apply for the new Amazon Small Business Awards to share the story behind your brand and get the chance to win a prize package worth up to $80,000.

Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase,  brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.

Amazon’s Demand Side Platform was born out of brands expressing a strong desire to sell their products to audiences and potential customers more effectively.

Amazon Prime is a subscription service that gives its 100 million members access to a variety of perks, like Amazon Prime Video streaming, discounts at Whole Foods, and exclusive deals on Amazon Prime Day. The biggest perk, however, is free one or two-day shipping on select products.