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Kevin Weiss

Kevin is the VP of Growth & Strategy for Amplio Digital and has been with the company since 2014. Kevin drives growth for Amplio and Amazon strategy for its clients. His team manages over $250MM in annual GMV on Amazon for brand manufacturers across North America and EMEA.
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Recent Posts

3 min read

Amazon's Frustration-Free Packaging Explained

By Kevin Weiss on October 2019

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4 min read

6 Full-Funnel Ways to Prepare for Amazon Q4 Success

By Kevin Weiss on October 2019

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

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1 min read

Introducing: Amazon Small Business Awards

By Kevin Weiss on September 2019

Are you a small business selling on Amazon? Are you looking to engage with customers leading into the 2019 Holiday season? You have until October 6th, 2019 to apply for the new Amazon Small Business Awards to share the story behind your brand and get the chance to win a prize package worth up to $80,000.

Topics: Awards
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2 min read

Amazon Testing a New “Top Brand” Badge for Products

By Kevin Weiss on August 2019

Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase,  brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.

Topics: Amazon News
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3 min read

A Geek's Guide to the Demand-Side Platform

By Kevin Weiss on August 2019

Amazon’s Demand Side Platform was born out of brands expressing a strong desire to sell their products to audiences and potential customers more effectively.

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3 min read

How to Get Your Products on Amazon Prime

By Kevin Weiss on August 2019

Amazon Prime is a subscription service that gives its 100 million members access to a variety of perks, like Amazon Prime Video streaming, discounts at Whole Foods, and exclusive deals on Amazon Prime Day. The biggest perk, however, is free one or two-day shipping on select products.

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4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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3 min read

6 Tips to Help Your Natural Snack Make it into an Amazon Shopping Cart

By Kevin Weiss on June 2019

As more consumers demand organic, convenient food options, your biggest challenge as a natural food brand is determining how to stand out and win on Amazon.

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5 min read

5 Great Examples of An Amazon Storefront

By Kevin Weiss on June 2019

If you’ve seen this recent Amazon commercial play during prime time, you know that half of everything sold through the company comes from small and medium sized businesses.

The internet giant may be threatening industries left and right, but its newest campaign aims to discount one of its longest-standing critiques: that Amazon is bad for small business.

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4 min read

How to Sell on Amazon for Beginners: 5 FAQs

By Kevin Weiss on June 2019

Whether you are planning to work with an Amazon advertising agency or another marketing firm, you'll likely have questions before selecting a new agency. Before moving forward with an agency partnership, you will want to set some expectations for how you would like your partnership to look. To help guide your discussions, here are some of the most frequently asked questions we get from new clients about how to sell on Amazon:

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