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2 min read

Is Q3 the new Q4? 4 Myths About Back-to-School on Amazon Debunked

By Colleen Dorton on August 2019

Back to School season generates more retail sales than Mother’s Day, Father’s Day, Valentine’s Day, Prime Day, and Superbowl combined. That equates to 80 billion dollars in purchases during this season. Although some companies may be surprised by this data, Back-to-School is more than a lull period before gearing up for the holiday season - it gives brands and incredible selling opportunity for a strong Q3.

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2 min read

Amazon Testing a New “Top Brand” Badge for Products

By Kevin Weiss on August 2019

Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase,  brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.

Topics: Amazon News
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1 min read

Amplio Digital Makes 2019 Inc. 5000 List

By Colleen Dorton on August 2019

Amplio Digital has been named one of Inc. 5000's 2019 fastest-growing companies in America. Coming in at number 1236, this is the second year in a row that Amplio has made this list, and the award is an incredible honor for our growing business.

Topics: Awards
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3 min read

A Geek's Guide to the Demand-Side Platform

By Kevin Weiss on August 2019

Amazon’s Demand Side Platform was born out of brands expressing a strong desire to sell their products to audiences and potential customers more effectively.

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3 min read

How to Get Your Products on Amazon Prime

By Kevin Weiss on August 2019

Amazon Prime is a subscription service that gives its 100 million members access to a variety of perks, like Amazon Prime Video streaming, discounts at Whole Foods, and exclusive deals on Amazon Prime Day. The biggest perk, however, is free one or two-day shipping on select products.

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4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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3 min read

6 Tips to Help Your Natural Snack Make it into an Amazon Shopping Cart

By Kevin Weiss on June 2019

As more consumers demand organic, convenient food options, your biggest challenge as a natural food brand is determining how to stand out and win on Amazon.

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5 min read

5 Great Examples of An Amazon Storefront

By Kevin Weiss on June 2019

If you’ve seen this recent Amazon commercial play during prime time, you know that half of everything sold through the company comes from small and medium sized businesses.

The internet giant may be threatening industries left and right, but its newest campaign aims to discount one of its longest-standing critiques: that Amazon is bad for small business.

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4 min read

How to Sell on Amazon for Beginners: 5 FAQs

By Kevin Weiss on June 2019

Whether you are planning to work with an Amazon advertising agency or another marketing firm, you'll likely have questions before selecting a new agency. Before moving forward with an agency partnership, you will want to set some expectations for how you would like your partnership to look. To help guide your discussions, here are some of the most frequently asked questions we get from new clients about how to sell on Amazon:

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1 min read

The Surprising Way to Leverage Amazon Reviews to Improve Sales

By Kevin Weiss on May 2019

Whether you’re new to selling on Amazon or have been around the block a few times, you know that reviews are important. And they are, but it’s what you do with those reviews and how you learn from them that could really make an impact on your business.

Amazon is the largest revenue engine for eCommerce. Amazon’s market share dwarfs retail giants like Costco, Walmart, and eBay. If you’re winning on Amazon, you can take those efforts and reproduce them in other marketplaces and retailers.

Topics: Amazon
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