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4 min read

How to Do Amazon Keyword Research Pt. 2: Keyword Research Tools & Tips

By Kevin Weiss on May 2019

We’ve already referenced using a tool like Google Trends when first starting out with your keyword research for Amazon. Google Keyword Planner is another free Google tool you can set into motion with regards to analyzing your competition’s performance. Plugin the website to your competitor(s) and you’ll be able to see what existing keywords they’re ranking for.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 1: Search Intent & Search Relevance

By Kevin Weiss on May 2019

Search Engine Marketing is a bedrock foundation of eCommerce, and it all starts with keyword research. Without optimization around keywords and search intent on Google, a website is prone to fall into a black hole of lacklustre traffic and even more abysmal conversion rates.

Topics: Amazon
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4 min read

Ask These Questions Before Working with an Amazon Marketing Agency

By Kevin Weiss on April 2019

As an ecommerce business owner, you may find yourself in one of two situations. Either business is so good that scaling production to meet demand and maintaining sales requires some extra hands. Or, you just can’t seem to meet those revenue goals, no matter which strategy you pursue.

Topics: Amazon
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5 min read

Can You Use Coupons on Amazon?

By Kevin Weiss on April 2019

Can you use coupons on Amazon? You may be happy to know that the answer is "yes".

Topics: Amazon
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5 min read

The Ins and [Check]outs of the Amazon 4-Star Store

By Kevin Weiss on February 2019

What started as an online bookstore has long since turned into the biggest name in online shopping.

Topics: Amazon
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6 min read

Our Best Practices for Securing Positive Amazon Reviews

By Kevin Weiss on January 2019

Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too real.

Topics: Amazon
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4 min read

What it's Like to Start Working with an Amazon Agency

By Kevin Weiss on December 2018

Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to transitioning to the Amazon ecosystem.

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3 min read

What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone

By Amplio Digital on June 2018

Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the underpinning of the upside that Omnichannel, Customer Acquisition and Demand Generation promise. In all three concepts, customer feedback holds the key. Customer feedback holds the key to unlock a profitable customer acquisition strategy. It carries the insight about what tactics will generate more demand. It delivers the information about how to improve the customer experience.

Topics: Uncategorized
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3 min read

Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy

By Amplio Digital on June 2018

Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy

The answer to this question, in two words: Product Research. How many new products have you purchased recently where you DID NOT do any product research online?

Topics: Amazon
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6 min read

The Art of War (on Amazon)

By Amplio Digital on June 2018

Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number of product categories, Amazon is a battlefield, with sales from end-consumers as the prize. Brands are engaging in all-out “business warfare” including espionage and “Black Hat Tactics”. For founders and executive teams (generals, lieutenants, etc) looking to win the battle on Amazon, take heed of Sun Tzu’s warning that war must not be commenced without due consideration. Fortunately, the strategy and tactics required to beat the competition on Amazon are analogous to two well established concepts of military theory that you can learn from and use to gain an advantage.

Topics: Amazon
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