Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too real.
Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to
What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone
Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy
The Art of War (on Amazon) Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number
The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving basis.
Amazon as a Search Engine Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name
Google vs Amazon Advertising: Crush the Competition No Quality Score? No problem. Amazon’s ad business eclipsed $1 billion last year largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these
Amazon Marketing Services Launches Long Awaited Reporting Features (It's almost like AdWords!) What's New? Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing
Why Automation Is Still Out of Reach for Small Businesses