When it comes to selling on Amazon, there are a lot of different roads to success. For example, some brands do really well in brick & mortar and also do well on Amazon simply because they are a well-known brand. Other brands do very well with their digital marketing and have embraced Amazon as part of their online sales channel mix. And then there are others who are born on Amazon and have emerged quickly by designing their entire business around Amazon.

Walmart, the world’s largest retailer, has just announced that, for a limited time, it plans to temporarily lower the price of select items on their marketplace site which third party vendors pay a fee to list their products on. Walmart has agreed to continue to pay merchants the same price during this period and subsidize the difference.

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

Are you a small business selling on Amazon? Are you looking to engage with customers leading into the 2019 Holiday season? You have until October 6th, 2019 to apply for the new Amazon Small Business Awards to share the story behind your brand and get the chance to win a prize package worth up to $80,000.

As a consumer marketer, you know how important Q4 can be to your bottom line. It's a time when consumer buying power is at its highest, and shoppers are likely to spend until they can't spend anymore.

Amazon has created a sleek and simple customer shopping experience by limiting the influence of brands and sellers on their listing layouts. For the most part, this is great because it maintains consistency and quality across the board. Unfortunately, this simplicity also limited brands with more complex stories from fully engaging with their potential customers.

Back to School season generates more retail sales than Mother’s Day, Father’s Day, Valentine’s Day, Prime Day, and Superbowl combined. That equates to 80 billion dollars in purchases during this season. Although some companies may be surprised by this data, Back-to-School is more than a lull period before gearing up for the holiday season - it gives brands and incredible selling opportunity for a strong Q3.