Whether you’re new to Amazon or a seasoned seller, you likely came to the fast realization that surfacing products to potential customers requires much more than a snappy listing description. And for some, the shock and frustration is all too real.

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Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to

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What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone  

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Why Amazon Product Reviews are Critical to Your Omnichannel Sales Strategy

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The Art of War (on Amazon) Amazon’s rapid rise to dominance, which now accounts for upwards of $0.43 of every dollar spent on e-Commerce, has resulted in a hyper-competitive selling environment for physical products brands. For an increasing number

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The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving basis.

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Amazon as a Search Engine Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name

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Google vs Amazon Advertising: Crush the Competition No Quality Score? No problem. Amazon’s ad business eclipsed $1 billion last year largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these

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Amazon Marketing Services Launches Long Awaited Reporting Features (It's almost like AdWords!) What's New? Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing

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Why Automation Is Still Out of Reach for Small Businesses

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