The digital landscape has evolved significantly over the last few years, and it can be tricky for e-commerce companies to navigate the changes and stand out from the competition.

In April of 2019, over 6,000 Amazon employees urged the company to release a climate plan and in response, Amazon and Global Optimism announced The Climate Pledge, a commitment to meet the Paris agreement a decade early. The pledge calls on signatories to be net-zero carbon across their businesses by 2040. With over 100,000 fully-electric delivery vehicles and $100 million in reforestation projects around the world, Amazon has stepped up its sustainability initiative, with more progress to come in the future.

Let me set the stage...

Brands, Publishers and Advertisers have been relying on cookies(AKA Browser or Tracking Cookies) to provide relevant messaging, optimize their advertising efforts and track overall customer and prospect browsing behavior roughly since the internet began.

One of the trickiest things about being an Amazon seller is finding ways to distinguish yourself from your competition – and that’s where having a complete marketing strategy can really make your brand shine.