The digital landscape has evolved significantly over the last few years, and it can be tricky for e-commerce companies to navigate the changes and stand out from the competition.

Let me set the stage...

Brands, Publishers and Advertisers have been relying on cookies(AKA Browser or Tracking Cookies) to provide relevant messaging, optimize their advertising efforts and track overall customer and prospect browsing behavior roughly since the internet began.

Until recently, the Amazon Search Term Report has only been available for Sponsored Products (SPA) campaigns. This is a valuable report for advertisers on Amazon, and now that it is offered for Sponsored Brands (SBA) campaigns, we can optimize it in the same, efficient way that we already know how to do for SPA campaigns.

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to transitioning to the Amazon ecosystem.

To utilize Amazon Sponsored Product Ads (SPAs), you must be selling your product(s) through either Amazon’s Seller Central or Vendor Central. The reasons for leveraging Amazon as a sales channel are numerous. A recent survey suggests that 2016 was the year Amazon overtook Google as a starting point for product search.