Amplio Blog

3 min read

New Reporting Features for Amazon SBA Campaigns

By Nicole Carlin on November 2019

Until recently, the Amazon Search Term Report has only been available for Sponsored Products (SPA) campaigns. This is a valuable report for advertisers on Amazon, and now that it is offered for Sponsored Brands (SBA) campaigns, we can optimize it in the same, efficient way that we already know how to do for SPA campaigns.

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4 min read

6 Full-Funnel Ways to Prepare for Amazon Q4 Success

By Kevin Weiss on October 2019

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

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4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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4 min read

What it's Like to Start Working with an Amazon Agency

By Kevin Weiss on December 2018

Getting started with selling or advertising on Amazon can be extremely overwhelming. Even if you know ecommerce best practices and a thing or two about paid advertising, you’ll realize that it’s a whole different ball game when it comes to transitioning to the Amazon ecosystem.

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2 min read

5 Reasons Why Investing in Amazon Sponsored Product Ads is a No-Brainer

By Amplio Digital on January 2017

To utilize Amazon Sponsored Product Ads (SPAs), you must be selling your product(s) through either Amazon’s Seller Central or Vendor Central. The reasons for leveraging Amazon as a sales channel are numerous. A recent survey suggests that 2016 was the year Amazon overtook Google as a starting point for product search.

Topics: Advertising SPA
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