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3 min read

Amazon's Frustration-Free Packaging Explained

By Kevin Weiss on October 2019

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4 min read

6 Full-Funnel Ways to Prepare for Amazon Q4 Success

By Kevin Weiss on October 2019

The fourth quarter is the biggest and most important time to drive sales on Amazon. With an increase in traffic and buyer intent around Black Friday and Cyber Monday, this is the quarter where sellers make the majority of their annual sales.

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2 min read

5 Must-Read Facts About Holiday Shopping

By Colleen Dorton on September 2019

As a consumer marketer, you know how important Q4 can be to your bottom line. It's a time when consumer buying power is at its highest, and shoppers are likely to spend until they can't spend anymore.

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2 min read

Is Q3 the new Q4? 4 Myths About Back-to-School on Amazon Debunked

By Colleen Dorton on August 2019

Back to School season generates more retail sales than Mother’s Day, Father’s Day, Valentine’s Day, Prime Day, and Superbowl combined. That equates to 80 billion dollars in purchases during this season. Although some companies may be surprised by this data, Back-to-School is more than a lull period before gearing up for the holiday season - it gives brands and incredible selling opportunity for a strong Q3.

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2 min read

Amazon Testing a New “Top Brand” Badge for Products

By Kevin Weiss on August 2019

Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase,  brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.

Topics: Amazon News
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3 min read

A Geek's Guide to the Demand-Side Platform

By Kevin Weiss on August 2019

Amazon’s Demand Side Platform was born out of brands expressing a strong desire to sell their products to audiences and potential customers more effectively.

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3 min read

How to Get Your Products on Amazon Prime

By Kevin Weiss on August 2019

Amazon Prime is a subscription service that gives its 100 million members access to a variety of perks, like Amazon Prime Video streaming, discounts at Whole Foods, and exclusive deals on Amazon Prime Day. The biggest perk, however, is free one or two-day shipping on select products.

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4 min read

What Is The Amazon Demand Side Platform (DSP)?

By Kevin Weiss on July 2019

Trying to wrap your head around Amazon’s acronyms (ACOS, AMG, AMS, AAP, DSP) can make you feel like you are going mad. But as Amazon advertising is now just as important for product promotion as Facebook and Google, brands need to understand how Amazon advertising works in order to stay competitive.

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1 min read

The Surprising Way to Leverage Amazon Reviews to Improve Sales

By Kevin Weiss on May 2019

Whether you’re new to selling on Amazon or have been around the block a few times, you know that reviews are important. And they are, but it’s what you do with those reviews and how you learn from them that could really make an impact on your business.

Amazon is the largest revenue engine for eCommerce. Amazon’s market share dwarfs retail giants like Costco, Walmart, and eBay. If you’re winning on Amazon, you can take those efforts and reproduce them in other marketplaces and retailers.

Topics: Amazon
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4 min read

How to Do Amazon Keyword Research Pt. 2: Keyword Research Tools & Tips

By Kevin Weiss on May 2019

We’ve already referenced using a tool like Google Trends when first starting out with your keyword research for Amazon. Google Keyword Planner is another free Google tool you can set into motion with regards to analyzing your competition’s performance. Plugin the website to your competitor(s) and you’ll be able to see what existing keywords they’re ranking for.

Topics: Amazon
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