When it comes to selling on Amazon, there are a lot of different roads to success. For example, some brands do really well in brick & mortar and also do well on Amazon simply because they are a well-known brand. Other brands do very well with their digital marketing and have embraced Amazon as part of their online sales channel mix. And then there are others who are born on Amazon and have emerged quickly by designing their entire business around Amazon.
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Amazon has created a sleek and simple customer shopping experience by limiting the influence of brands and sellers on their listing layouts. For the most part, this is great because it maintains consistency and quality across the board. Unfortunately, this simplicity also limited brands with more complex stories from fully engaging with their potential customers.