At Amplio Digital our employees are our family and are treated as such. When we opened our doors over six years ago, our CEO, Marshall Hayes, knew that in order to achieve the best results for our clients, it was of the utmost importance that our employees are treated with the highest level of integrity, respect, and equality. While our team has expanded over the past six years, we still maintain these core values and continue to grow thanks to the hard work from our amazing team.
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Until recently, the Amazon Search Term Report has only been available for Sponsored Products (SPA) campaigns. This is a valuable report for advertisers on Amazon, and now that it is offered for Sponsored Brands (SBA) campaigns, we can optimize it in the same, efficient way that we already know how to do for SPA campaigns.
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Similar to Instagram’s “Verified Accounts” symbol, Amazon has been testing a new “Top Brand” badge for products with established brands to help them stand out from competition. Experts speculate that if this experiment advances beyond a testing phase, brands that are verified by Amazon and receive the Top Brand badge may also rank first in search.