Amplio Blog

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Headline Search Ads Likely Coming to Seller Central in 2017 - Better Reporting, More Expensive Clicks

By Amplio Digital on April 2017

For those not yet familiar with the Headline Search ad type, it is supported by Amazon Marketing Services (AMS), the ad platform made available to Amazon vendors. Third party sellers (Seller Central sellers) often gain access to AMS by signing up as a “vendor” with a poor performing product.

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5 Reasons Why Investing in Amazon Sponsored Product Ads is a No-Brainer

By Amplio Digital on January 2017

To utilize Amazon Sponsored Product Ads (SPAs), you must be selling your product(s) through either Amazon’s Seller Central or Vendor Central. The reasons for leveraging Amazon as a sales channel are numerous. A recent survey suggests that 2016 was the year Amazon overtook Google as a starting point for product search.

Topics: Advertising SPA
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