Brands of all sizes are grappling with the implications of listening to their customers. Listening to customers (whether B2B or B2C) is the underpinning of the upside that Omnichannel, Customer Acquisition and Demand Generation promise. In all three concepts, customer feedback holds the key. Customer feedback holds the key to unlock a profitable customer acquisition strategy. It carries the insight about what tactics will generate more demand. It delivers the information about how to improve the customer experience.
3 min read
What to do When Listening to Customer Feedback Forces Your Brand Outside its Comfort Zone
By Amplio Digital on June 2018
3 min read
The Shift from Traditional Grocery – Trends in Amazon Grocery & Gourmet Category
By Amplio Digital on May 2018
The past couple decades have seen a shift in U.S. grocery retailers moving, in large part, to bulk purchasing and offerings with lower prices on a per item/unit/serving basis. Bulk retailers like Costco and Sam’s Club are great examples, and if the bulk product is not offered to the end consumer, then bulk purchasing is completed at the corporate level and the distributed at lower individual item rate. Walmart’s success of bulk-purchasing at the corporate level, and distributing those cost savings to their customers at the store-level is a great example
2 min read
Amazon as a Search Engine
By Amplio Digital on February 2018
Kleenex and facial tissue. Clorox and bleach. Pepsi and cola. All of these are examples of a marketplace phenomenon that occurs when a protected trademark or brand name is so popular that it becomes synonymous with the name of its product. Brands that achieve this popularity benefit greatly, because both their name and product become part of our everyday lives.
For example: what do we say when we search for something on the internet? We Google it (sorry Bing)! The search engine giant has infiltrated our vernacular, our shopping behavior, our commute, and even our sarcasm.
That being said, Google has some stiff competition on the search engine front in the form of our favorite online marketplace, Amazon.com. I'm sure we've all heard the stat from 2016 that over 55% of consumers start their shopping journey on Amazon, a number that's likely increasing every day. A new study also finds that at least a fifth of all e-commerce sales in the US are now being driven by Amazon.
To most of you reading this, none of this is new, and none of this is a surprise. Amazon vs Google has been a hot topic of discussion (recently even my own) for years now. What is important though is a fundamental change in how we think about Amazon; not as a retailer, a storefront, or an e-commerce site, but as a search engine.
Amazon is a search engine, and the products are the websites.
When marketers and brands approach Amazon as a search engine and the products as websites, it opens up a whole new realm of possibilities. The same strategies that are successful in Google can be easily translated to Amazon:
- Have a great search engine marketing strategy with tons of historical data? Transfer it to Amazon Marketing Services or Seller Central Ads (with an Amazon twist).
- SEO meta data keywords and descriptions performing well for your organic efforts? Duplicate your work in the product level meta data.
- Creating amazing content that's driving engagement and sell through? Utilize A+ content, product descriptions, and brand storefronts to tell your story.
- Investing in programmatic retargeting for your website? Leverage Amazon's first party data through Amazon Marketing Group (AMG) or Amazon Advertising Platform (AAP) to retarget customers who visit your product pages.
As Amazon continues to up their game, release new ad products and features, and update their SERP, the opportunity for brands on Amazon will continue to increase.
So will we be "Amazoning" things here in the future? Maybe you already are, but it's easy to say that Amazon will continue to play an increasingly large part in our daily lives.
Have questions on how to maximize your Amazon presence? Feel free to shoot me an email success@ampliodigital.com.
2 min read
Google vs Amazon Advertising: Crush the Competition
By Amplio Digital on February 2018
No Quality Score? No problem.
Amazon’s ad business eclipsed $1 billion in 2017 largely in part to increased investment in Amazon Marketing Services (AMS) & Seller Central Ads. With these increasing numbers, it’s easy to compare Amazon advertising to more mature platforms like Google AdWords, but the truth is there are some important differences between the two.
2 min read
Amazon Marketing Services Launches Long Awaited Reporting Features
By Amplio Digital on January 2018
What's New?
Date Range, Placement, and Search Term Reports across campaigns are a few of the new features Amazon revealed last week for Amazon Marketing Services (AMS), their Vendor Central (VC) only advertising platform.
2 min read
Why Automation Is Still Out of Reach for Small Businesses
By Amplio Digital on December 2017
2 min read
New to Amazon? Here’s How to Start
By Amplio Digital on December 2017
First, some context. Let’s assume you’ve already registered your seller profile as a “Professional” or “Individual” seller on Seller Central within Amazon. If you haven’t, Amazon provides great resources on this process. Let’s also assume you have listed your available products to sell on Amazon along with some basic bullet point descriptions and a few product pictures.
4 min read
Before Requesting To Work with an Agency, Consider This
By Amplio Digital on November 2017
At Amplio, we’re fortunate to have a background of intense data-driven marketing and an innate desire to provide gratuitous value to our clients. We are passionate about helping companies grow their sales on Amazon regardless of their starting point, company size or exit strategy. Our experience and expertise in a rapidly growing channel like Amazon brings both opportunities and challenges. Amazon is a convoluted, menacing, beast that can completely change the way your business runs… and we are 100% confident that Amazon can change your business for the better.
2 min read
Headline Search Ads Likely Coming to Seller Central in 2017 - Better Reporting, More Expensive Clicks
By Amplio Digital on April 2017
For those not yet familiar with the Headline Search ad type, it is supported by Amazon Marketing Services (AMS), the ad platform made available to Amazon vendors. Third party sellers (Seller Central sellers) often gain access to AMS by signing up as a “vendor” with a poor performing product.